Summary of recent highlights AND accomplishments:
-
Directed complex rebranding campaign for large, decentralized organization and affiliates - over 6000 employees at various locations across the country. Click here for more information.
-
Developed first-ever email marketing program by generating list of 10,000 contacts for targeted email campaigns designed to increase open rates (+42%) and CTA (+3%).
-
Launched new dynamic optimized website that reduced pages by 78%, implemented SEO and created content specifically designed to increase traffic (+22%).
-
Strategically positioned historic, iconic organization as the industry leader and exclusive provider of early intervention services for 10,000 children ages 3-5 years with autism in the Philadelphia region.
-
Conceptualized, wrote, and produced video created for grant proposal and award submission.
-
Created and implemented an extensive marketing plan for new, sophisticated, innovative, therapeutic residential program, including webpage, virtual tour, digital media and press kit, two professional multi-purpose videos, and comprehensive, detailed email campaign.
-
Designed and executed a multi-channel hiring/recruitment advertising campaign to increase career site web traffic (+56.2%) and applications (+19%).
-
89.7% of visitors that visited the careers page completed an application.
-
In total, the career site had more traffic than other web page, peaking at 7.6K visitors this past month.
-
-
Design and deliver innovative social media strategies to promote accountability and awareness around diversity, equity, and inclusion to drive organizational change, maintain brand integrity, and foster employee engagement.