highlights AND accomplishments:
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Led a large-scale rebranding for an organization with 6,000+ employees, enhancing the national presence.
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Initiated and managed an email marketing program, resulting in a 42% increase in open rates and 3% in engagement.
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Redesigned the website for optimal performance, reducing page count by 78% and increasing web traffic by 22%.
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Positioned a historic organization as the leading provider of early intervention for children with autism in the Philadelphia area.
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Produced impactful videos for grant and award submissions.
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Developed a full-scale marketing plan for a new therapeutic program, including digital media and targeted email campaigns.
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Launched a recruitment campaign that significantly raised career page traffic by 56.2% and applications by 19%.
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Implemented social media strategies promoting diversity, equity, and inclusion to effect organizational change and engage employees.