Summary of recent highlights AND  accomplishments:

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• Directed complex rebranding campaign for large, decentralized organization and affiliates - over 6000 employees at various locations across the country. Click here for more information.

• Developed first-ever email marketing program by generating list of 10,000 contacts for targeted email campaigns designed to increase open rates (+42%) and CTA (+3%).

• Launched new dynamic optimized website that reduced pages by 78%, implemented SEO and created content specifically designed to increase traffic (+22%).

• Strategically positioned historic, iconic organization as the industry leader and exclusive provider of early intervention services for 10,000 children ages 3-5 years with autism in the Philadelphia region.

• Conceptualized, wrote, and produced video created for grant proposal and award submission.

• Created and implemented an extensive marketing plan for new, sophisticated, innovative, therapeutic residential program, including webpage, virtual tour, digital media and press kit, two professional multi-purpose videos, and comprehensive, detailed email campaign.

• Designed and executed a multi-channel hiring/recruitment advertising campaign to increase career site web traffic  (+56.2%) and applications (+19%).

  • 89.7% of visitors that visited the careers page completed an application.

  • In total, the career site had more traffic than other web page, peaking at 7.6K visitors this past month.

• Design and deliver innovative social media strategies to promote accountability and awareness around diversity, equity, and inclusion to drive organizational change, maintain brand integrity, and foster employee engagement.​