NEW PROGRAM LAUNCH
Clark’s Manor is a premier, innovative home-like family setting for adults with chronic mental illness such as schizophrenia, bipolar disorder and autism spectrum disorder who are stable and invested in their treatment. As the first therapeutic private-pay milieu-style program of its kind along the eastern corridor, Clark’s Manor fills a need and provides a level of care previously unavailable in this area.
The following strategies and tactics were developed and executed to establish Clark's Manor as the only private pay residential milieu program in the tristate area for adults with chronic mental illness:
-
Compelling website, high-end print and collateral pieces, and detailed virtual tour
-
Relationships with referral sources including local inpatient units, professional contacts, and industry experts
-
Variety of firmagraphic and demographic advertising campaigns
-
Email marketing campaigns for specific target audiences
-
Innovative, comprehensive digital media/press kit
-
Professional videos created for marketing, networking, promotional referral generation.