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Getting REady
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Organized 4 stakeholder focus groups to validate the strategic and creative brand approach
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Conceptualized, tested, and implemented new brand paradigm, message architecture, and visual identity
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Conducted Elwyn's first-ever organizational marketing audit; froze all material creation/ordering, performed a thorough inventory of existing collateral (in addition to prior materials audit)
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Planned “Chuck Day”, an event to discard current collateral inventory
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Launched newly created communications suite
January 2019: Two months and a day ago our team brought forth on this campus a new brand,
conceived in liberty, and dedicated to the proposition that all logos are not created equal!
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