Organized 4 stakeholder focus groups to validate the strategic and creative brand approach

Conceptualized, tested, and implemented new brand paradigm, message architecture, and visual identity

Conducted Elwyn's first-ever organizational marketing audit; froze all material creation/ordering, performed a thorough inventory of existing collateral (in addition to prior materials audit)

Planned “Chuck Day”, an event to discard current collateral inventory

Launched newly created communications suite