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time for a new brand

Elwyn is the oldest nonprofit of its kind, and the national 

leader and provider of care to children and adults with disabilities. 

With almost 6,000 staff supporting over 20,000 people, Elwyn deserved

a brand as powerful and effective as its service delivery.

Why REBrand? challenges/situation:

Elwyn logo - Maximizing Potential.jpg

  • Decentralized operations and marketing efforts

  • 6,000 staff across the country at various locations and sites

  • Inconsistent attempts at brand execution

  • 3 logos in use:

  • ​​Lack of consistency in marketing, no governance or leadership in place

  • Low internal and external knowledge on the breadth of services offered

  • Lack of general awareness as to who/what Elwyn is and does

elwynlogo.png

Please be sure to peruse the subtabs (to the left of the menu)
for information, details, and samples. 

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